By WRBL Staff
The Associated Press
Expanding its audience in living rooms and at Augusta National, the Masters said today that it will televise the Par 3 Contest for the first time and allow its season ticket holders to bring one child free of charge.The Associated Press
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Stumble It!The decisions are part of a broad program by club chairman Billy Payne to use the power of the Masters brand and the allure of its golf tradition to help promote golf around the world.
The Masters will be held April 10-13.
ESPN, which earlier signed a deal to televise the first two rounds of the Masters, will televise the Par 3 Contest April 9 from 3 p.m. to 5 p.m. While the Masters went for years rarely showing any coverage from the front nine, live coverage of Wednesday's Par 3 Contest has never been shown. The course is 1,060 yards, and players have made 63 aces since the contest began in 1960.
It also has a tradition like no other. No player who won the Par 3 Contest has ever gone on to win the Masters that week.
