A man riding a bike on Rosehill Road in Fayetteville was hit and killed by a vehicle just before 1 p.m., authorities said.
Fayetteville police said Carlos Manuel Martinez, 40, traveled from Osceola Drive onto Rosehill Road without giving oncoming traffic the right of way. A 1999 Ford Taurus traveling northbound on Rosehill Road struck him.
Martinez was pronounced dead on the scene, Fayetteville police said.
Fayetteville police are urging motorists and pedestrians to be cautious as this is the third traffic fatality in the last week.