Coca-Cola announces plan to help fight obesity - WRBL

Coca-Cola announces plan to help fight obesity

Posted: Updated:
COLUMBUS, Ga. -

Wednesday in Atlanta, the Coca-Cola Company announced it's launching a global plan to fight obesity.  It's making a hefty contribution that will benefit programs right in our area. But while Coca-Cola is making an effort to be a part of the solution, critics say the company's products are the problem.

"It is a very complicated societal issue that impacts everyone, every family, and therefore we want to be part of the solution," said Coca-Cola CEO Muhtar Kent.  The Coca-Cola Foundation is pledging $3.8 million to boost fitness and health in the Peach State. Programs like Walk Georgia - -a free, online, interactive fitness program offered by the University of Georgia Cooperative Extension.  "We're thrilled to be in partnership with Coca-Cola and we're thankful to the governor's office to support our program," said Jennifer Davidson, Columbus Office Director.

180,000 deaths worldwide are linked to sugary beverages. Beth Bussey is a dietitian at Columbus Regional's John B. Amos Cancer Center. "Half of sugar breaks down to fructose and there is no pathway in the liver for fructose and fructose is made into triglycerides and it is really the biggest cause of insulin resistance, weight gain and future health problems," said Bussey.  Coca-Cola says its iniative to fight obesity includes listing calorie counts on the front of its labels and sponsoring fitness programs.  Also, limiting advertising to children.

"We offer 3,500 beverages. There's a place in active, healthy lifestyles for all our beverages, with sensible diets, with regular training, and also exercise and also sensible diet," said Kent.

Bussey reminds you, sugary drinks aren't limited to soda...so, while Coca-Cola offers other products, you should steer clear of many sports drinks and even some juices. She says you're better off quenching your thirst with water or milk instead. 

  • Most Popular StoriesMost Popular StoriesMore>>

  • Eufaula Avenue expansion possibility angers residents

    Eufaula Avenue expansion possibility angers residents

    Wednesday, April 23 2014 11:17 PM EDT2014-04-24 03:17:07 GMT
    Some folks in Eufaula are upset with the Alabama Department of Transportation. They say the state wants to widen the historic Eufaula Avenue, which you might know from the many antebellum homes that line the highway.  
    Some folks in Eufaula are upset with the Alabama Department of Transportation. They say the state wants to widen the historic Eufaula Avenue, which you might know from the many antebellum homes that line the highway.  
  • Russell County deputy arrested for drug trafficking

    Russell County deputy arrested for drug trafficking

    Wednesday, April 23 2014 5:46 PM EDT2014-04-23 21:46:33 GMT

    Deputy Brandon Williams found in possession of synthetic marijuana and steroids, Sheriff Heath Taylor says.

    Deputy Brandon Williams found in possession of synthetic marijuana and steroids, Sheriff Heath Taylor says.

  • April Mugshots

    April Mugshots

    Thursday, April 10 2014 11:54 AM EDT2014-04-10 15:54:25 GMT

    April arrests made in the Upstate and western North Carolina.

    April arrests made in the Upstate and western North Carolina.

Powered by WorldNow

1350 13th Avenue
Columbus, GA 31901

Telephone: 706.323.3333
Fax: 706.327.6655
Email: news@wrbl.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.