It's being hailed as the longest urban whitewater experience in the world, opening up a new market to Columbus.
"Whitewater rafting, kayaking, birding, new kinds of fishing, so we're super excited about all those opportunities this latest development brings to Columbus," says Peter Bowden, President & CEO of the Columbus Convention and Visitor's Bureau.
Peter Bowden has been selling Columbus since the late 90's. Whitewater gives him more to brag about. The venue is expected to bring in almost 190,000 participants each year, generating a total economic impact of 42 million dollars annually.
Greater Columbus Chamber of Commerce President, Mike Gaymon says he's excited about new businesses that could chart a course for Columbus, thanks to the lure of Whitewater.
"We're getting coverage in magazines, in news outlets, literally all over the world that one, we probably could never buy it , would be very costly and so as we open it up and as we start having events and competitions and so forth, you know the impact of what Whitewater will mean and the whole Riverfront development will mean to our region, I think the best is still yet to come."