Columbus Regional Healthcare System, buildings get new names - WRBL

Columbus Regional Healthcare System, buildings get new names

Posted: Updated:
COLUMBUS, Ga. -

Nearly three decades after being founded, Columbus Regional Healthcare System is unveiling a new corporate identity Monday. The changes bring with it the renaming of several buildings and a new name for the umbrella organization, which will now be known as Columbus Regional Health.

While the John B. Amos Cancer Center name remains unchanged, the following facilities will be changing names:

  • The Medical Center becomes the Midtown Medical Center
  • Hughston Hospital becomes Northside Medical Center
  • Doctors Hospital becomes Doctors Speciality Hospital
  • Columbus Regional Physician Group becomes Columbus Regional Medical Group
  • Columbus Regional Medical Foundation becomes the Columbus Regional Health Foundation
"The new identity positions Columbus Regional Health in a changing healthcare environment," Columbus Regional Health CEO and president Charles A. Stark says in a news release ahead of a WRBL News 3 interview later Monday. "There is a growing ‘new consumerism' in healthcare focused on high-quality, relevant services, and employers expect ‘value' for their employees and their companies in the form of high-quality, competitively-priced services. It is critical that our products and services are relevant to meet those demands, and our commitment to this is reflected in our new brand."

The organization is also changing its tag line to: "Purse your healthy."

"With today's announcement, we're taking a stand to make the communities we serve better places to live with a simple ask: ‘Pursue your healthy,'" Frank Austin, Senior Vice President for Strategy, Marketing and Public Relations, says in the same news release. "This encompasses everything we do to take care of ourselves, to make wiser choices regarding diet and physical activity, and to find a balance among all aspects of our lives."

Columbus Regional Healthcare System says the changes come as a result of seven months of research, including focus groups with physicians, board members, consumers and employees.

The star, featured prominently on the new logo, is meant to align with the organization's core values of attitude, commitment enthusiasm, innovation and teamwork.

The full transition to the new brand begins immediately and will take several months to complete. Patients and visitors will see changes reflected in employee badges and email addresses, signage, advertising, websites and social media sites.

WRBL News 3's David Hurst will sit down with CEO and president Chuck Stark Monday morning. Portions of that interview will be seen on WRBL News 3 and in its entirety on WRBL.com later today.

James Brierton

James joined WRBL News 3 with experience from CNN, NBC News and his own hyper-local news site. He manages the WRBL News 3 Web desk. More>>

  • Most Popular StoriesMost Popular StoriesMore>>

  • Grandmother of boy tied up in Macy's bathroom speaks

    Grandmother of boy tied up in Macy's bathroom speaks

    Friday, April 18 2014 1:26 PM EDT2014-04-18 17:26:14 GMT
    The grandmother, whose face is concealed to protect child's identityThe grandmother, whose face is concealed to protect child's identity
    The family of an 8-year-old boy, who police say was tied up and assaulted in Peachtree Mall, pleading for the public's help after nearly two weeks with no arrest.
    The family of an 8-year-old boy, who police say was tied up and assaulted in Peachtree Mall, pleading for the public's help after nearly two weeks with no arrest.
  • Photos: Storms lead to flooding across Chattahoochee Valley

    Photos: Storms lead to flooding across Chattahoochee Valley

    Monday, April 7 2014 6:37 PM EDT2014-04-07 22:37:01 GMT
    After heavy rain and thunderstorms rolled through the valley this morning, we can look for improving weather conditions this afternoon.
    After heavy rain and thunderstorms rolled through the valley this morning, we can look for improving weather conditions this afternoon.
  • Principal of Double Churches Middle School passes away

    Principal of Double Churches Middle School passes away

    Thursday, April 17 2014 6:46 PM EDT2014-04-17 22:46:47 GMT
    The principal of Double Churches Middle School passed away Wednesday night. Chris Cox was appointed to the job in 2012.
    The principal of Double Churches Middle School passed away Wednesday night. Chris Cox was appointed to the job in 2012.
  • On Your SideMore>>

  • Auburn woman shot in leg during domestic dispute

    Auburn woman shot in leg during domestic dispute

    Saturday, April 19 2014 12:18 AM EDT2014-04-19 04:18:39 GMT
    59-year-old Johnnie Forte was arrested Friday after he allegedly shot a 29-year-old woman in the leg, according to Auburn Police.Officers responded to a shots fired call at a home on Kent Drive shortly before 2 a.m. Friday. The woman was treated at East Alabama Medical Center for a non-life threatening injury.Forte now faces domestic violence charges.
    59-year-old Johnnie Forte was arrested Friday after he allegedly shot a 29-year-old woman in the leg, according to Auburn Police.Officers responded to a shots fired call at a home on Kent Drive shortly before 2 a.m. Friday. The woman was treated at East Alabama Medical Center for a non-life threatening injury.Forte now faces domestic violence charges.
  • LaGrange man shot in face while sleeping

    LaGrange man shot in face while sleeping

    Saturday, April 19 2014 12:15 AM EDT2014-04-19 04:15:21 GMT
    A LaGrange man is recovering after being shot in the face while he was sleeping, according to LaGrange Police. 
    A LaGrange man is recovering after being shot in the face while he was sleeping, according to LaGrange Police. 
  • Authorities: Man walks into sheriff's office, confesses to sexual abuse

    Authorities: Man walks into sheriff's office, confesses to sexual abuse

    Friday, April 18 2014 6:58 PM EDT2014-04-18 22:58:31 GMT
    Johnny Row BoltJohnny Row Bolt
    A 62-year-old Chambers County man was arrested on two counts of Sexual Abusecharges. Authorities with the Chambers County Sheriff's Office say Johnny Bolt, of Five Points, walked into the sheriff's office this week and confessed to sexually abusing a family member under the age of 12. They say he was arrested Thursday and made bond that same day.
    A 62-year-old Chambers County man was arrested on two counts of Sexual Abusecharges. Authorities with the Chambers County Sheriff's Office say Johnny Bolt, of Five Points, walked into the sheriff's office this week and confessed to sexually abusing a family member under the age of 12. They say he was arrested Thursday and made bond that same day.
Powered by WorldNow

1350 13th Avenue
Columbus, GA 31901

Telephone: 706.323.3333
Fax: 706.327.6655
Email: news@wrbl.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.