EPA launches campaign to prevent asthma - WRBL

EPA launches campaign to prevent asthma

Posted: Updated:
ATLANTA, Ga. -

Although asthma is widespread, affecting nearly 26 million Americans of all ages and races, public awareness of common asthma triggers and effective asthma management strategies remains limited. Approximately seven million children in the United States have asthma, with poor and minority children suffering a greater burden of the disease

The U.S. Environmental Protection Agency (EPA) has partnered with the Ad Council in a national campaign to educate parents and children with asthma about simple steps they can take to prevent asthma attacks.

Through a series of public service announcements (PSAs) featuring a band of puppet characters called "The Breathe Easies," this campaign uses online videos, radio PSAs and Web banners featuring songs about asthma triggers. The songs were written and recorded by YouTube star and singer-songwriter Parry Gripp. "The Breathe Easies" – the world's first asthma-centric rock band –delivers messages about environmental triggers in a trio of songs. Viewers and listeners are informed about ways to prevent asthma attacks such as cleaning up mold, not smoking in the house and vacuuming the floor. By knowing their triggers, people can take simple steps to avoid them, which can greatly improve their asthma management.

"Too many Americans, particularly children, minorities and people living in poverty suffer from asthma, spending their time at doctor visits and hospitals instead of at school, work and play," said Janet McCabe, acting assistant administrator for EPA's Office of Air and Radiation. "By working together with the Ad Council and other partners in communities across the country, we can make a real difference in the lives of millions of Americans dealing with asthma."

"This campaign is a wonderful and entertaining continuation of our efforts with EPA to reduce asthma attacks in children," said Peggy Conlon, President and CEO of the Ad Council. "The brilliant collaboration between Barbarian, Buck and Parry Gripp yielded a unique and lovable campaign that will appeal to both parents and children and, ultimately, help eliminate more asthma triggers in the home."

The new radio and web PSAs, available in both English and Spanish, will be made available to media outlets nationwide. The PSAs are an extension of the EPA and Ad Council Childhood Asthma Campaign first launched in 2001. Since the campaign's inception, the percentage of parents who feel they can make "a lot of difference" in preventing asthma attacks has risen from 49 percent to 67 percent, according to the Ad Council's tracking system.

For more tips about preventing asthma attacks, visit the campaign website www.noattacks.org.

To learn more about asthma and environmental triggers, visit www.epa.gov/asthma.


  • Most Popular StoriesMost Popular StoriesMore>>

  • Columbus gets new Walmarts...with a twist

    Columbus gets new Walmarts...with a twist

    Aug 25, 2014 07:03 PM2014-08-28 22:27:56 GMT
    Three new Walmart's are coming to town, and two of them are not your average Supercenter.Construction is about to be underway at the new Walmart Supercenter on Victory Drive at the site of the old Baker High School. Two new proposals, however, will bring the Walmart Neighborhood Market to Columbus.The Market is like a grocery store, without the clothes, hardware, etc. typical to most Walmart's.See the proposals at www.columbusga.org/planning. You can voice your opinion about the new stores be...
    Three new Walmart's are coming to town, and two of them are not your average Supercenter.Construction is about to be underway at the new Walmart Supercenter on Victory Drive at the site of the old Baker High School. Two new proposals, however, will bring the Walmart Neighborhood Market to Columbus.The Market is like a grocery store, without the clothes, hardware, etc. typical to most Walmart's.See the proposals at www.columbusga.org/planning. You can voice your opinion about the new stores be...
  • Search continues in Columbus for LaGrange murder suspect

    Search continues in Columbus for LaGrange murder suspect

    Thursday, August 28 2014 6:54 PM EDT2014-08-28 22:54:35 GMT
    Devonte Thorpe is wanted for the murder of Dejerius Hardnett in LaGrange. He is beleived to now be in the Columbus area.Devonte Thorpe is wanted for the murder of Dejerius Hardnett in LaGrange. He is beleived to now be in the Columbus area.
    Authorities continue searching for Devonte Thorpe. He is wanted for a LaGrange murder and is now believed to the in the Columbus area.
    Authorities continue searching for Devonte Thorpe. He is wanted for a LaGrange murder and is now believed to the in the Columbus area.
  • Cool School: Glenwood

    Cool School: Glenwood

    Friday, August 29 2014 4:22 PM EDT2014-08-29 20:22:54 GMT
    Glenwood is teaching kids the importance of a "hand written letter" through a student-run post office.11 students meet twice a week after school to sort and deliver the mail that any student, parent, or teacher can write and drop off in a mailbox in the front of the school. The mail is then delivered to the classrooms 3 times a week. Last year, students were sworn in by the Smiths Station Post Master- but not before they could prove they could handle the job.“Those who scored 80% on the onlin...
    Glenwood is teaching kids the importance of a "hand written letter" through a student-run post office.11 students meet twice a week after school to sort and deliver the mail that any student, parent, or teacher can write and drop off in a mailbox in the front of the school. The mail is then delivered to the classrooms 3 times a week. Last year, students were sworn in by the Smiths Station Post Master- but not before they could prove they could handle the job.“Those who scored 80% on the onlin...
  • On Your SideMore>>

  • Bloody details revealed in Columbus murder suspect’s court hearing

    Bloody details revealed in Columbus murder suspect’s court hearing

    Saturday, August 30 2014 12:01 AM EDT2014-08-30 04:01:33 GMT
    Police say the man accused of killing a Columbus woman and her baby was covered with blood when police pulled him over hours after the bodies were found.Brandon Conner had his first court hearing on Friday. Detectives testified on how they connected Conner, 35, to the murders.The remains of Rosella Mitchell and her son Dylan Conner were found in a home on Winifred Lane after a fire last Thursday. Officials say Mitchell was stabbed with a knife multiple times before the fire.Police say several...
    Police say the man accused of killing a Columbus woman and her baby was covered with blood when police pulled him over hours after the bodies were found.Brandon Conner had his first court hearing on Friday. Detectives testified on how they connected Conner, 35, to the murders.The remains of Rosella Mitchell and her son Dylan Conner were found in a home on Winifred Lane after a fire last Thursday. Officials say Mitchell was stabbed with a knife multiple times before the fire.Police say several...
  • Teacher appeals layoff at MCSD tribunal hearing

    Teacher appeals layoff at MCSD tribunal hearing

    Friday, August 29 2014 6:45 PM EDT2014-08-29 22:45:38 GMT
    A laid off Muscogee County school teacher is trying to get her job back during a tribunal hearing. LaQuita Buckner was let go on July 11th after serving the school district for 18 years.
    A laid off Muscogee County school teacher is trying to get her job back during a tribunal hearing. LaQuita Buckner was let go on July 11th after serving the school district for 18 years.
  • Cool School: Glenwood

    Cool School: Glenwood

    Friday, August 29 2014 4:22 PM EDT2014-08-29 20:22:54 GMT
    Glenwood is teaching kids the importance of a "hand written letter" through a student-run post office.11 students meet twice a week after school to sort and deliver the mail that any student, parent, or teacher can write and drop off in a mailbox in the front of the school. The mail is then delivered to the classrooms 3 times a week. Last year, students were sworn in by the Smiths Station Post Master- but not before they could prove they could handle the job.“Those who scored 80% on the onlin...
    Glenwood is teaching kids the importance of a "hand written letter" through a student-run post office.11 students meet twice a week after school to sort and deliver the mail that any student, parent, or teacher can write and drop off in a mailbox in the front of the school. The mail is then delivered to the classrooms 3 times a week. Last year, students were sworn in by the Smiths Station Post Master- but not before they could prove they could handle the job.“Those who scored 80% on the onlin...
Powered by WorldNow

1350 13th Avenue
Columbus, GA 31901

Telephone: 706.323.3333
Fax: 706.327.6655
Email: news@wrbl.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.