Students launch campaign against bullying - WRBL

Students launch campaign against bullying

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Northside High School is launching its "MAN UP Against Bullying" campaign Oct. 1 for National Bullying Prevention Month.

The Northside Distributive Education Clubs of America (DECA), an association of marketing students at NHS, and the marketing classes at NHS created the campaign to combat bullying after researching some local statistics collected from the district's high school bullying survey last year as well as some national statistics.

A national survey finds that approximately 85% of bullying cases had no intervention effort made on the part of teachers or administration. Northside students want to change that statistic and incorporate the "MAN UP Against Bullying" campaign for all schools in Muscogee County, the community and other school districts.

The backbone of the campaign is a music video to be performed downtown on Broadway using positive lyrics and music to promote anti-bullying behavior and friendship.

The marketing team generated other ideas to help promote the campaign like requests for community sponsored billboards featuring the campaign slogan, student pictures, and logos of sponsors. Students also brainstormed to develop a community contest such as a poetry slam, a children's book writing contest that would be open to all grade levels, and they plan to have a students' night out at the Columbus Cottonmouths' game on October 26, 2013.

Fun activities and events are scheduled for students each week throughout the month of October to promote harmony and to prevent bullying.

Special event plans also include a Peace Day where students dress in 70's attire to promote peace and harmony with one another and Wordless Wednesday where Northside High School Students will have a campus-wide moment of silence for the lives lost due to bullying.

DECA, marketing students, Northside High and district leaders hope to positively affect the lives of students across the world through the "MAN UP Against Bullying" campaign.

For more information, contact Valerie Fuller at, or

Jessi Mitchell

Jessi joined the WRBL news team in October 2012 after working as a freelance production assistant for MTV Networks in Los Angeles.

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