Paint the Town Pink - WRBL

Paint the Town Pink

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West Central Georgia Cancer Coalition annual fundraiser "Paint The Town Pink" is this Friday. Organizers say the event has grown to a record breaking number of participants and because of that the fourth Annual Breast Cancer Awareness Walk/Run will move to Woodruff Park this year.


The Friday, October 4th event starts at 8:30p at the park, located between Bay Avenue and the Riverwalk. It will end across the river at the Phenix City Amphitheater.


Online registration ends Monday, September 30th at 6:00pm. Registrations can be completed in person at above dates and times for $35 for teams of four or more or $40 for individuals.

Registration continues the day of the event starting at 6:00pm at Woodruff Park. Costs are $40 for teams of four or more & $45 for individuals.

Packet pickup:

Participant packets can be picked up as follows:

  • Tuesday , October 1st from 4-9pm at Big Dog Running on north end by Five Guys/ across from Sam's/ Walmart - 5413 Whittlesey Blvd
  • Wednesday , October 2nd from 4-9pm at Big Dog Running on north end by Five Guys / across from Sam"a / Walmart - 5413 Whittlesey Blvd
  • Thursday , October 3rd from 10-8pm at Big Dog Running downtown 1104 Broadway

Day of:

Participants are asked to arrive at 6:00pm on the day of the event to join the pink pooch contest, children's activities and more. Bright Hair Salon will have glow hair items, pink extensions & feathers for sale. Artist Dewayne Flowers will be offering complimentary glow in the dark body paint for arms, faces & legs. Food and beverages will be for sale.

Light of life candles can be purchased for $30 in honor of a cancer survivor or in memory of someone who lost the battle to cancer. Whitewater Express will present the candles by rafts on Friday, October 4th during the paint the town pink flash night run to help " light up the Chatahoochee".

For parking, organizers suggest the parking garages at 940 Front Avenue and across from the RiverCenter. You can also park along Front Avenue.

Paint The Town Pink Flash Night Run begins at 8:30pm. The finish line party will be at the Phenix City amphitheater and will feature DJ Roonie G. For those who are 21 and older, your runners bib gets you free admission to the the after party at the Mix Ultra Lounge located on Broadway.


Paint The Town Pink is a series of fundraising events for Breast Cancer Awareness throughout the month of October for the charity West Central Georgia Cancer Coalition, a 501c3 non-profit. Their "Neighbors Helping Neighbors" fund enables any patient with a cancer diagnosis to request up to $1,500 to assist with things like mortgage/rent payments, medications needed not covered by insurance, to dependent's education tuition to help maintain quality of life while undergoing treatment. This year marks the fourth annual event which raises awareness for breast cancer, and breast health. All money raised stays within the community for West Central Ga Cancer Coalition. In each of the last three years, the event has seen a significant rise in participants and expanded ways to join the "Neighbors Helping Neighbors" fund.

James Brierton

James joined WRBL News 3 with experience from CNN, NBC News and his own hyper-local news site. He manages the WRBL News 3 Web desk. More>>

Bob Jeswald

Bob worked as a meteorologist in Las Vegas, Nevada and Phoenix, Arizona before deciding to head back to the fountain city to raise his family. More>>

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