Halloween spending outlook - WRBL

Halloween spending outlook

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Halloween seems like fun and games, but for retailers it's serious business. Billions will be spent on candy, costumes and more and consumer's habits will offer some important insight into the holiday shopping season.

Uncertainty in the economy may be spooking Americans into curbing this Fall's ghoulish celebrations.

A survey from the National Retail Federation finds households expect to spend less on Halloween this year than they did last year, just over 75 dollars, down from 79-82 in 2012.

Total spending on the holiday is expected to reach 6.9 billion, down from eight billion dollars last year.

And while one-third of shoppers got a September jump on purchasing candy corn and costumes, the majority of Halloween spending will take place between now and October 31st.

2.6 billion will be spent on costumes. That's 1.2 billion on adult costumes, just over one billion on children's costumes and 330 million on costumes for their pets.

Nearly 2.1 billion will be spent on candy.

And almost 2-billion dollars on spooky home decor.

While Halloween may not be a big deal in some households, it can be a big deal for retailers. It's the last major event on the calendar before the crucial holiday season and often offers clues into how much shoppers will be willing to spend on holiday gifts.

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