Apple unveils new Macs, iPad ahead of holidays - WRBL

Apple unveils new Macs, iPad ahead of holidays

Posted: Updated:
Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the new iPad Air. (AP Photo/Marcio Jose Sanchez) Phil Schiller, Apple's senior vice president of worldwide product marketing, introduces the new iPad Air. (AP Photo/Marcio Jose Sanchez)
SAN FRANCISCO -

Apple unveiled a new, thinner, lighter tablet called the "iPad Air" along with a slew of new Macs ahead of the holiday shopping season as it faces growing competition from rival gadget makers.

The Cupertino, Calif. company made the announcements Tuesday at an event in San Francisco. The iPad Air weighs just 1 pound, compared with 1.4 pounds for the previous version. Apple marketing chief Phil Schiller called the tablet a "screaming fast iPad." He said it is eight times faster than the original iPad that came out in 2010.

The iPad Air will go on sale Nov. 1 and start at $499 for a model with 16 gigabytes of memory, while the iPad 2 will continue selling at $399. A new iPad Mini, meanwhile, will be available later in November starting at $399 for a 16-gigabyte model.

The iPad's market share has been eroding compared with cheaper rivals running Google Inc.'s Android operating system. Research firm Gartner Inc. estimates that Android tablets will end 2013 with a 50 percent share of the worldwide market versus 49 percent for the iPad. Just two years ago, the iPad commanded a 65 percent market share compared to 30 percent for Android tablets.

Apple sold 14.6 million iPads in the June quarter, down 14 percent from the same time last year. It was the first year-over-year decline in iPad sales. Nonetheless, Apple CEO Tim Cook touted that Apple has sold 170 million iPads since the tablets launched three years ago.

Apple also refreshed its computer lineup. A new, 13-inch MacBook Pro with Retina display is thinner and lighter, Schiller said, adding that the laptop has up to 9 hours of battery life, enough to "watch the entire trilogy of 'The Black Knight' on one charge." The notebook's new price is lower: $1,299, compared with $1,499 for the previous version.

A larger MacBook Pro, with a 15-inch monitor and 256 gigabytes of storage starts at $1,999, compared with $2,199 for the previous version.

The Mac Pro, a high-end desktop computer aimed at what Apple calls "power users," will be available in December for $2,999.

The company also said that its latest computer operating system, Mavericks, is available free of charge.

Apple also says nearly two-thirds of its mobile devices are running iOS7, the revised operating system it released in September. Twenty million people have listened to iTunes Radio about a month after its release.

  • U.S.More>>

  • Friend convicted of impeding Boston Marathon probe

    Friend convicted of impeding Boston Marathon probe

    Monday, July 21 2014 5:40 PM EDT2014-07-21 21:40:28 GMT
    Jurors in the trial of a friend of Boston Marathon bombing suspect Dzhokhar Tsarnaev (joh-HAHR' tsahr-NEYE'-ehv) have resumed deliberations in his obstruction of justice trial.
    A college friend was convicted Monday of trying to protect Boston Marathon bombing suspect Dzhokhar Tsarnaev by agreeing with another friend to get rid of a backpack and disabled fireworks they took from his dorm room...
  • Obama calls for immediate access to crash site

    Obama calls for immediate access to crash site

    Monday, July 21 2014 12:00 PM EDT2014-07-21 16:00:27 GMT
    President Barack Obama is calling for international investigators to have "immediate and full access" to the site in eastern Ukraine, where a passenger jet was shot down last week.
    President Barack Obama is calling for international investigators to have "immediate and full access" to the site in eastern Ukraine, where a passenger jet was shot down last week.
  • Body of missing 11-year-old drowning victim found

    Body of missing 11-year-old drowning victim found

    Monday, July 21 2014 9:27 AM EDT2014-07-21 13:27:51 GMT
    MYRTLE BEACH, SC (WMBF) – Saturday night the Coast Guard was called in to help locate an 11 year old boy who went missing in the ocean.  The 11 year old boy reportedly went missing in the ocean near 2001
     The body of an 11-year-old drowning victim who went missing in the ocean Saturday was located Monday morning.
  • Trending StoriesTrending StoriesMore>>

  • Largest companies by revenue in each state

    Largest companies by revenue in each state

    Thursday, July 10 2014 8:01 PM EDT2014-07-11 00:01:10 GMT
    Broadview Networks recently decided to find out the biggest -- by revenue -- company in each state in the US.The company used the Fortune 500 list to start with, but needed data by state, so it turned to Hoover's.With data from that company, they were able to search through each state's list of companies and then find the largest -- by revenue.Just flip through the list above and see who is the biggest in each state, what town they are based and their revenue.
    Broadview Networks recently decided to find out the biggest -- by revenue -- company in each state in the US.The company used the Fortune 500 list to start with, but needed data by state, so it turned to Hoover's.With data from that company, they were able to search through each state's list of companies and then find the largest -- by revenue.Just flip through the list above and see who is the biggest in each state, what town they are based and their revenue.
  • Parts of Durham once again flood as business owner looks for relief

    Parts of Durham once again flood as business owner looks for relief

    Monday, July 21 2014 10:20 PM EDT2014-07-22 02:20:30 GMT
    Several inches of rain created flooding in parts of Durham on Monday.
    Several inches of rain created flooding in parts of Durham on Monday.
  • Take Me To The King: A Book By Joel Wiggins

    Take Me To The King: A Book By Joel Wiggins

    Monday, July 21 2014 1:10 PM EDT2014-07-21 17:10:46 GMT
    Valonda Calloway and Joel WigginsValonda Calloway and Joel Wiggins
    Prepare to have the very core of what you’ve believed to be your foundational truths challenged. Get comfortable being uncomfortable in your thinking about traditional religion. And be okay with self-examination on a whole new level. Unlike the award-winning gospel smash, this Take Me To The King is NOT for entertainment purposes only and is definitely intended for spiritually mature audiences. Journey with author and successful entrepreneur, Joel Wiggins, as he explores the current state of ...
    Prepare to have the very core of what you’ve believed to be your foundational truths challenged. Get comfortable being uncomfortable in your thinking about traditional religion. And be okay with self-examination on a whole new level. Unlike the award-winning gospel smash, this Take Me To The King is NOT for entertainment purposes only and is definitely intended for spiritually mature audiences. Journey with author and successful entrepreneur, Joel Wiggins, as he explores the current state of ...
Powered by WorldNow

1350 13th Avenue
Columbus, GA 31901

Telephone: 706.323.3333
Fax: 706.327.6655
Email: news@wrbl.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.