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NEW YORK, Jan. 13, 2014 /PRNewswire/ -- Below are experts from the ProfNet network that are available to discuss timely issues in your coverage area. If you are interested in interviewing any of the experts, please contact them via the contact information at the end of the listing. To receive these updates by email, send a note to firstname.lastname@example.org with the industries you cover, and we'll add you to the appropriate edition.
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OTHER NEWS & RESOURCES
How to Live Frugally
Certified Senior Advisor and Author
Brenda Hendrickson, CSA
"Bottom line is: spend less than you make and save the rest. Frugal millionaires buy with quality in mind and what they can comfortably afford. They know the difference between price and value. A 'frugal mindset' attitude becomes a lifestyle habit. Frugal millionaires look for value, resist impulse buying, know where their money goes, and make their own luck -- the frugal way. Wealth building starts with a frugal plan. A frugal millionaire knows his/her current financial position. They make the necessary adjustments to their plan to achieve their goals."
Hendrickson is available to discuss specific strategies on how to live frugally in these economic times. She is an accountant and tax preparer, and also the author of "How To Be A Frugal Millionaire: Eight Simple Steps to Creating Personal Wealth."
ProfNet Profile: http://www.profnetconnect.com/brendahendrickson
Media Contact: Amy Delman, firstname.lastname@example.org
Impact of Target Security Breach on Stock Prices
John Wingender, Jr., Ph.D.
Professor and Chair, Department of Economics and Finance
Creighton University Heider College of Business
What impact will the recent security breach at Target have? on the company's stock prices over the next two years? Wingender, along with Vasant Ravel and Ed Morse wrote an article suggesting ?that abnormal negative stock price returns will most likely result for a company following the announcement of a credit card breach. Says Wingender: "A study of data utilized from security breaches in a 10-year period involving various industries found? that the abnormal negative returns persist over the next several years."
Media Contact: Cindy Workman, email@example.com
Analyzing Product Placement Values
Senior Vice President
Front Row Analytics
"Product placement as a marketing strategy is becoming more popular than ever, now that consumers have more ways to skip through commercial breaks. But marketers and advertisers still need to decide which programs will give them the most bang for their buck."
Smallwood is senior vice president of Front Row Analytics, which helps brands and sponsors determine product placement/integration values for TV and film. He is widely regarded as an expert in the fields of marketing and sale of naming rights, sponsorships, premium seating sales, sponsorship evaluations and advertising partnerships. He has been responsible for some of Front Row's groundbreaking work in sponsorship and naming rights evaluation for some of the world's biggest properties, ranging from projects with NASCAR and golf, to movie and television product placement. Perhaps his biggest area of expertise is in the evaluation of collegiate commercial rights, one of Front Row's fastest growing divisions. Prior to his current role, Smallwood has led team projects in the areas of marketing and sponsorship evaluation analysis. He is based in Detroit, MI.
ProfNet Profile: http://www.profnetconnect.com/eric_smallwood
Expert Contact: firstname.lastname@example.org
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OTHER NEWS & RESOURCES:
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