DURHAM: Startup launches app to make consumers more informed - WRBL

What's Next

Durham startup launches app to make shoppers, diners more informed

Posted: Updated:
PopUp co-founder and CEO Dov Cohn said the app is for anyone who wants to be kept "in the know." PopUp co-founder and CEO Dov Cohn said the app is for anyone who wants to be kept "in the know."
PopUp is a location-based app that sends deals and recommendations from companies users choose to follow. PopUp is a location-based app that sends deals and recommendations from companies users choose to follow.
DURHAM, N.C. -

An app developed in the American Underground is leading the way to giving shoppers and diners a more personal experience.

If you have ever gone shopping or out to eat, and forgotten your coupon or needed a recommendation, there's an app for that thanks to Durham-based PopUp.

Co-founder and CEO Dov Cohn said the app is for anyone who wants to be kept "in the know," by offering location-based discounts and recommendations.

"You don't have to think about, 'Is there a coupon I should remember to take? What do I need to know?'" Cohn explained. "If there is something I need to know there, your phone buzzes and the store goes, 'Hey, there's something you need to know here.'"

The app works by sending push notifications to users when they arrive at a participating business. While brands and stores can send deals and information directly to its customers through the app, Cohn explained there is a social aspect to PopUp as well.

"Maybe your best friend had a great experience at a restaurant and wants to make sure you know you should try the salmon there or this bottle of wine is fantastic. This is a way for them to leave a note for you there," Cohn said.

PopUp is currently only available in the iTunes App Store as a free download, but an Android app is in the works.

In the Triangle, PopUp works with Raleigh Eats, Durham Eats, Chapel Hill Eats. Carolina Hurricanes, Shop the Triangle and Lonerider beer, and Cohn said more stores and restaurants will be added soon.

Melanie Sanders

Melanie anchors the 6 PM news. Her "What's Next" series features an engaging approach to storytelling and highlights the leaders in innovation who are shaping our future. Check it out HERE! More>>

  • Trending StoriesTrending StoriesMore>>

  • Largest companies by revenue in each state

    Largest companies by revenue in each state

    Thursday, July 10 2014 8:01 PM EDT2014-07-11 00:01:10 GMT
    Broadview Networks recently decided to find out the biggest -- by revenue -- company in each state in the US.The company used the Fortune 500 list to start with, but needed data by state, so it turned to Hoover's.With data from that company, they were able to search through each state's list of companies and then find the largest -- by revenue.Just flip through the list above and see who is the biggest in each state, what town they are based and their revenue.
    Broadview Networks recently decided to find out the biggest -- by revenue -- company in each state in the US.The company used the Fortune 500 list to start with, but needed data by state, so it turned to Hoover's.With data from that company, they were able to search through each state's list of companies and then find the largest -- by revenue.Just flip through the list above and see who is the biggest in each state, what town they are based and their revenue.
  • Parts of Durham once again flood as business owner looks for relief

    Parts of Durham once again flood as business owner looks for relief

    Monday, July 21 2014 10:20 PM EDT2014-07-22 02:20:30 GMT
    Several inches of rain created flooding in parts of Durham on Monday.
    Several inches of rain created flooding in parts of Durham on Monday.
  • Take Me To The King: A Book By Joel Wiggins

    Take Me To The King: A Book By Joel Wiggins

    Monday, July 21 2014 1:10 PM EDT2014-07-21 17:10:46 GMT
    Valonda Calloway and Joel WigginsValonda Calloway and Joel Wiggins
    Prepare to have the very core of what you’ve believed to be your foundational truths challenged. Get comfortable being uncomfortable in your thinking about traditional religion. And be okay with self-examination on a whole new level. Unlike the award-winning gospel smash, this Take Me To The King is NOT for entertainment purposes only and is definitely intended for spiritually mature audiences. Journey with author and successful entrepreneur, Joel Wiggins, as he explores the current state of ...
    Prepare to have the very core of what you’ve believed to be your foundational truths challenged. Get comfortable being uncomfortable in your thinking about traditional religion. And be okay with self-examination on a whole new level. Unlike the award-winning gospel smash, this Take Me To The King is NOT for entertainment purposes only and is definitely intended for spiritually mature audiences. Journey with author and successful entrepreneur, Joel Wiggins, as he explores the current state of ...
Powered by WorldNow

1350 13th Avenue
Columbus, GA 31901

Telephone: 706.323.3333
Fax: 706.327.6655
Email: news@wrbl.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.