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Accuracy at scale is fueled by ground-truth offline data built with individual attributes including demographics, positions, possessions, net worth, nonprofit support, and life events.
Princeton, NJ (PRWEB) February 26, 2014
Long recognized by the direct marketing community as an innovative developer of targeted audience databases, ALC announced the release of GemstoneSM, a new digital marketing segmentation resource. Forming the foundation of Gemstone is ALCs Wealth Window, the preeminent consumer database that reaches Americas 1%. Additional sources combine to deliver targeted influentials within business, wellness, healthcare professions, philanthropy and powerful consumer groups.
Unlike the majority of digital audiences that are typically based on models or algorithms, Gemstone relies solely on rigorously vetted and continuously proven individual data elements. This is critical to performance, as more advertisers switch from non-addressable, non-accountable media to digital, multichannel, fully addressable marketing campaigns, which measure results and ROI.
The individual attribute-level data contributing to Gemstone results in newfound online audience targeting precision, stated Fran Green, President of ALC 3D Data Solutions. Gemstone not only presents an exciting, new resource for digital applications, but it also greatly reduces waste in the media spend due to imprecise data. Gemstone allows organizations to serve relevant digital content to very specific audiences based on documented individual attributes.
Totaling nearly 80 million individuals, Gemstone presents digital marketers with a multi-faceted universe that can be carved into large attribute-rich targets, including:
Gemstone identifies those individuals and groups with the power to sway public opinion and drive brand loyalty, added Ms. Green. Gemstone audiences impact industry trends, influence product development and acceptance and shape American culture.
Numerous sources of accurate information contribute to the selectivity of Gemstone including affluence indicators, business firmographics, life event trigger data, hobbies and interests, social media activity, demographics and automobile ownership data.
In addition, Gemstone offers a unique way to build scale by augmenting target audience segments with connections to individuals based on LexisNexis public record information and linkage technology. Connections include those who influence and are influenced by each person spouses, partners, family members, business associates, neighbors, roommates, friends allowing advertisers to extend their reach, by up to 10 times, to an expanded viable universe.
According to Ms. Green, Gemstone was conceived to fill a critical need in digital targeting precision. As more marketers measure performance rather than just impressions, data quality and accuracy becomes essential. ALCs reputation for accuracy is predicated on creating high-performing databases for over thirty-five years. Gemstone lets digital marketers leverage that experience in new media channels.
For more information about Gemstone, please contact Fran Green, ALC President 3D Data Solutions, direct at (609) 580-2764 or by email at Fran(dot)Green(at)alc(dot)com or Elizabeth Perks, ALC VP Marketing & Product Development, (609) 580-2529 or by email at Elizabeth(dot)Perks(at)alc(dot)com.
ALC is the largest privately held direct marketing data services provider. Headquartered in Princeton NJ, the company provides marketing solutions to the leaders in virtually every business sector. Founded in 1978, ALC is widely recognized as one of the industrys premier innovators in the gathering, application and integration of marketing data.
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