DealerSocket CRM Introduces Customer Search Integration for all GM Dealer Users - WRBL

DealerSocket CRM Introduces Customer Search Integration for all GM Dealer Users

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SOURCE DealerSocket

General Motors provides dealers a more comprehensive view of their customers through CRM

SAN CLEMENTE, Calif., Feb. 26, 2014 /PRNewswire/ -- Leading auto dealer CRM, DealerSocket (, is proud to announce its integration with prominent auto manufacturer, General Motors, through the Dealer Customer Data Exchange (DCDE). DCDE, or the GM Dealer Customer Search, allows GM dealers to view customer information updates directly from the manufacturer from within DealerSocket CRM. This extended view includes: customer information, service history, ownership lifecycle, active and inactive vehicle data, OnStar data, and private offers. "This type of integration with an OEM is very exciting for us and our dealers", says Reuben Muinos, Director of Business Development at DealerSocket, "The ability to see which GM vehicles the customer currently owns or has previously owned is extremely valuable to a dealer. In addition, viewing GM private offers specific to a customer within our CRM makes the buying process quicker and easier for everyone."


DealerSocket has been working with the GM Dealer Technology Assistance Program (DTAP) team for over one year developing the integration. With this collaboration, GM dealers can quickly and easily access the GM database anytime they make a customer inquiry, whether it is a conquest, walk-in, phone prospect, previous sales or service customer, or internet lead.

The positive response from DealerSocket customers has been overwhelming. "This will be a huge benefit for both our sales and service staff, regardless of where a customer has done business", says Matt Casebeer, General Manager of Capitol Auto Group. "Congratulations General Motors. This is the step in the right direction!"

General Motors' Dealer Technology Assistance Program is a comprehensive program designed to support GM dealers' choice of technology. DealerSocket will continue to work with the General Motors DTAP team for additional enhancements and new integration offerings to be released in the near future. For additional information regarding DealerSocket's new Dealer Customer Data Exchange Customer Search functionality visit and contact DealerSocket at (855) 348-0107.

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Since 2001, DealerSocket has provided the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available, allowing auto dealers to save time and money, and improve sales staff effectiveness, with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer-facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful, customer-facing Mobile Portal application to keep in contact with customers and prospects via all mobile devices, a data-mining tool called RevenueRadar, an online process-training university called CarMind and an efficient CallCenter solution.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue-producing engine. More than 140,000 users at over 3,500 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention and service-department operations.  For more information, call 866-684-3175,, visit, like us at, or follow us on Twitter at @DealerSocketCRM.

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