"Superblock" changing face of Uptown Greenville - WRBL

"Superblock" changing face of Uptown Greenville

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GREENVILLE, N.C. - A stretch of buildings in uptown Greenville is part of an urban renaissance looking for more stability.

It's part of what's called the "Superblock". The block is a stretch of empty storefronts along the corner of 5th and Cotanche. 
  
The “Superblock” will soon be the home to six new businesses. 

One of the first businesses to move in is Campus Corner. The local  men's clothing store plans to open by the end of June.
   
A Virginia-based cookie company, Campus Cookies, will also bring its baking smells to the block.
    
The Greenville - Pitt County Convention and Visitors Bureau is currently constructing its new office on 5th Street.
    
"Superblock" investor Dan Edwards said, “People want better uptowns. It's a trend nationally. We're making that trend a reality."

Two other businesses have given notice that they intent to lease space on the block. Those companies don't want to be named yet until they finish all the paperwork.

Edwards says all the businesses should be up and running by the end of the year.

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The look and feel of Uptown Greenville is changing.
     
Construction cranes and scaffolding are springing up all around the uptown area.
     
Investors are pouring millions of dollars into the ongoing projects.

One of those major construction projects is nicknamed “The Superblock” on 5th and Cotanche streets.

A member of the Uptown Greenville committee says the project is a small yet important part of what he calls an "urban renaissance."

That urban renaissance is $100-million worth of new projects including a hotel and student apartments being built on Evans and Reade Circle.
     
The Superblock's restoration will be home to the ECU's Registrar's Office and several other businesses.
     
Superblock investor and Uptown Greenville committee member Don Edwards says these projects show why Greenville is thriving.

"It's incredibly exciting to create this downtown renaissance,” said Don Edwards, Superblock investors. “It will make our downtown really what it ought to be. We're connecting the dots to become a great place."

Businesses will begin opening on the Superblock starting in June.
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