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Best-selling multivitamins miss their vitamin label claims by an average 22 percent
SAN FRANCISCO, May 6, 2014 /PRNewswire/ -- Millions of Americans take a multivitamin daily, in fact, according to a Gallup Poll half of Americans report regularly taking vitamins or other mineral supplements. Given our nation's passion for staying healthy and informed, the new Best Multivitamins Ranking from LabDoor, an independent analysis service for consumers, will leave many consumers questioning why they are not getting their money's worth.
LabDoor reviews the most popular products in the trending vitamin and dietary supplements categories to provide free analytical and labeling data to help consumers make informed choices. LabDoor takes an in-depth look at each product and conducts its own lab testing for purity and label accuracy before grading the products on nutrition value, ingredient safety and expected efficacy, and arriving at an overall ranking, ranging from A to F.
LabDoor analyzed 75 of the best-selling multivitamins and the study highlights include:
Unlike prescription and over the counter drugs, the Food and Drug Administration does not vet vitamins for safety and efficacy before they hit the market, relying on the makers to be truthful about their labeling. Since no standard exists, the category essentially operates through self-regulation, leading to a widely varying array of products on the shelf. LabDoor has taken the initiative to educate consumers and provide total transparency at the point of purchase.
LabDoor is a web and mobile app that provides independent product safety grading to help consumers research, find and buy the best dietary supplements. The service is free and aims to provide full transparency. Consumers can get simple grades and rankings based on these lab results via LabDoor's web, iOS, and Android apps.
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