OPELIKA, Ala.- The City of Opelika now has a new sign ordinance in place. The ordinance comes after the Supreme Court decision of Reed V. the town of Gilbert Arizona. This case ruled that municipalities can not judge the content of a sign.
The case made cities like Opelika look at their sign ordinances. Until the new ordinance was in place, the city placed a temporary moratorium on signs greater than 40 square feet. Now, the moratorium is no longer in effect.
The ordinance identifies temporary signs as political signs, real estate signs along with others. The ordinance also touches on canopy signs. In addition, the ordinance limits the size of a sign to 100 square feet, and in the future, wind-driven signs will not be permitted outside businesses. Businesses that have them now will be allowed to keep them as long as they their building.
“I believe in advertising, and signs are a great way to identify your business and to say what you’re offering at your business,” Opelika Mayor Gary Fuller said. “We want our merchants to have the proper signage to attract customers and attract commerce to their business.”