SMITHS STATION, Ala. (WRBL) – An Alabama sports journalist covering Smiths Station High School and Hewitt-Trussville in Wednesday night’s Alabama High School Athletic Associations Flag Football Championship is under fire. Parents, coaches, and school leaders say they are outraged after the reporter made a Facebook post sexualizing female athletes. The group is urging the AHSAA to ban the reporter from all high school sidelines.

Smiths Station’s double-overtime loss in the first-ever Alabama High School Flag Football State Championship was heartbreaking. Coach Megan Larsen says her team left it all on the field.

“As much as I wanted to come away with a win that night, I came away with an even better feeling that I’ve got a team of future presidents, CEOs, Senators, and all of the above,” said Larsen.

The loss still stung and was followed by another gut-punch when Coach Larsen says concerned parents began alerting her to a post on social media that has since been deleted. Coach Larsen says while athletes were making high school history, freelance sports journalist Bill Lumpkin III, who was covering the game for from inside Protective Stadium in Birmingham, posted pictures of the athletes on the field to his Facebook page with the caption, “Why does covering girls flag football make you think of lingerie football and pillow fights.”

News 3 reached out to Bill Lumpkin III for a comment. We have not heard back from him.

“At a time when self-image and body-image are so important, for someone to speak about them in that way, regarding them as a lingerie pillow fight absolutely disgusts me. It made me angry to think that any of my girls would be looked at in that way while they are out trying to play a sport. It makes me sick to my stomach knowing that he was standing on the sidelines,” said Coach Larsen.

Smiths Station High School Principal Brad Cook said as soon as The Alabama High School Athletic Association-sanctioned flag football, he and Coach Larsen have ensured the sport would be another opportunity for females to excel on the field and be taken seriously as student-athletes.

“It definitely tarnished what they have worked so hard to get to and that moment. To really show what they are all about and what type of athletes they are, and the character they have. For him to make that statement was deeply hurtful for the girls and how hard they have worked all year,” said Cook.

Coach Larsen, Principal Cook, and parents immediately reached out to Coach Larsen says’s Senior Director for Content, Izzy Gould, apologized.

“We received an email alerting us about the post in question. We have addressed this internally and will seek to work with other freelance reporters for the remainder of the playoffs,” Gould told News 3 in a statement.

Meanwhile, Principal Cook hopes the AHSAA will prevent Lumpkin from covering all high school athletics.

“It defiantly made my skin crawl, talking about my kids here. And to compare them to lingerie and football. I think that was a disturbing comparison about kids,” said Cook.

The Alabama High School Athletic Association told News 3 they had no comment on the situation.

Meanwhile, Coach Larsen, Principal Cook, and parents are committed to making sure the student-athletes, who saw the post, are taken care of. Coach Larsen is hopeful Lumpkin will issue an apology. But, while Larson is ready to offer grace, she never wants to see Lumpkin on any high school sideline.

“I think the Alabama High School Association has done a great job this season making our sport this new sport so exciting and so fun and so important for the girls. For this man to say, it was like a pillow fight is very insulting to what they are doing. For me, I would never like to see him on any sideline of any Alabama High School Athletic Association event ever again,” said Larsen.

Coach Larsen says her number one objective is to protect players. Her second is to build a flag football dynasty at Smiths Station High School. There is already talk of expanding the program and adding a Junior Varsity team.

News 3 will let you know if we receive a comment from Lumpkin, whose byline remains on the web story for’s coverage of the AHSAA’s Flag Football State Championship.