About Project Roadblock

Research shows that many people think anti-drunk messages are targeted at overtly drunk drivers, and not at them. Thus, when decision time came, they would consider themselves merely “buzzed” and get behind the wheel. Drunk driving kills someone in America every 53 minutes, and represents approximately 31% of all traffic fatalities. Of the 10,511 people who died in alcohol-impaired-driving crashes in 2018, there were 6,479 drivers (62%) who had BACs of .08 g/dL or higher. The remaining fatalities consisted of 3,070 motor vehicle occupants (29%) and 962 nonoccupants (9%).

That’s why WRBL News 3 and our sponsors are proud to once again support Project Roadblock. Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, alcohol-impaired driving fatalities have decreased 25%, since 2004. However, there is still more work to be done.  Led by the Television Bureau of Advertisers, this annual campaign is intended to make our roads safer by underscoring the dangerous and life-changing consequences of drinking and driving, and by promoting safer choices.

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